Thursday, July 31, 2008

Ad Nauseum

The new T.V. ad for J. C Penney is a somewhat faithful recreation of The Breakfast Club, which begs the question,"Why?" The target demographic, high school kids, would have been -10 years old when this movie came out in theaters. Maybe it's an ad directed at the parents, because we all know teenagers will wear whatever their parents think is cool. And if it is directed at the parents, are they supposed to forget that it's a movie about social misfits that are trapped in detention? Is that what they want for their kids? Where's Principal Vernon? I'm so confused.


Mavis Martini said...

Ugh! John Hughes must need the cash!

Donna Lethal said...

Why would he?! His video rental royalties must be huge! Ego.

I never liked those movies.

Anonymous said...

I like this commercial. I think they really did a good job at getting it right.
Maybe people who intimately know this film might feel cooler themselves for taking their kids to JC Penny because the spot gives them a feeling of hip familiarity, but if kids haven't a clue, I doubt that it would matter to them either way. Do kids care as long as they get school clothes that don't alienate them from their already established/potential runnin' crews? I dunno.
I suppose one could stack a nerd's locker or carve a pentagram in one's forearm during algebra class in just about any overpriced set of glad rags.

Good commercial, though. :D